diff --git a/Editor/Inspector/Menu/MenuItemGUI.cs b/Editor/Inspector/Menu/MenuItemGUI.cs
index 6b27a58a..bf3cfccd 100644
--- a/Editor/Inspector/Menu/MenuItemGUI.cs
+++ b/Editor/Inspector/Menu/MenuItemGUI.cs
@@ -59,6 +59,8 @@ namespace nadena.dev.modular_avatar.core.editor
 
     internal class MenuItemCoreGUI
     {
+        private const string ImpliesRichText = "<";
+        
         private static readonly ObjectIDGenerator IdGenerator = new ObjectIDGenerator();
         private readonly GameObject _parameterReference;
         private readonly Action _redraw;
@@ -92,11 +94,14 @@ namespace nadena.dev.modular_avatar.core.editor
         private readonly SerializedProperty _prop_isDefault;
         private readonly SerializedProperty _prop_automaticValue;
         
+        private readonly SerializedProperty _prop_label;
+        
         public bool AlwaysExpandContents = false;
         public bool ExpandContents = false;
 
         private readonly Dictionary<string, ProvidedParameter> _knownParameters = new();
         private bool _parameterSourceNotDetermined;
+        private bool _useLabel;
 
         public MenuItemCoreGUI(SerializedObject obj, Action redraw)
         {
@@ -144,6 +149,8 @@ namespace nadena.dev.modular_avatar.core.editor
             _prop_isDefault = obj.FindProperty(nameof(ModularAvatarMenuItem.isDefault));
             _prop_automaticValue = obj.FindProperty(nameof(ModularAvatarMenuItem.automaticValue));
             
+            _prop_label = obj.FindProperty(nameof(ModularAvatarMenuItem.label));
+            
             _previewGUI = new MenuPreviewGUI(redraw);
         }
 
@@ -260,11 +267,69 @@ namespace nadena.dev.modular_avatar.core.editor
             EditorGUILayout.BeginHorizontal();
 
             EditorGUILayout.BeginVertical();
-            EditorGUI.BeginChangeCheck();
-            EditorGUILayout.PropertyField(_name, G("menuitem.prop.name"));
-            if (EditorGUI.EndChangeCheck())
+
+            EditorGUILayout.BeginHorizontal();
+            
+            if (_parameterReference == null)
             {
-                _name.serializedObject.ApplyModifiedProperties();
+                EditorGUI.BeginChangeCheck();
+                if (_obj != null && _obj.isEditingMultipleObjects)
+                {
+                    EditorGUILayout.PropertyField(_prop_label, G("menuitem.prop.name"));
+                }
+                else
+                {
+                    EditorGUILayout.PropertyField(_name, G("menuitem.prop.name"));
+                }
+                if (EditorGUI.EndChangeCheck())
+                {
+                    _name.serializedObject.ApplyModifiedProperties();
+                }
+            }
+            else
+            {
+                _useLabel |= !string.IsNullOrEmpty(_prop_label.stringValue);
+
+                if (!_useLabel)
+                {
+                    EditorGUI.BeginChangeCheck();
+                    var previousName = _name.stringValue;
+                    EditorGUILayout.PropertyField(_name, G("menuitem.prop.name"));
+                    if (EditorGUI.EndChangeCheck())
+                    {
+                        if (!previousName.Contains(ImpliesRichText) && _name.stringValue.Contains(ImpliesRichText))
+                        {
+                            _prop_label.stringValue = _name.stringValue;
+                        }
+                        else
+                        {
+                            _name.serializedObject.ApplyModifiedProperties();
+                        }
+                    }
+                }
+                else
+                {
+                    EditorGUILayout.PropertyField(_prop_label, G("menuitem.prop.name"));
+                }
+                
+                var linkIcon = EditorGUIUtility.IconContent(_useLabel ? "UnLinked" : "Linked").image;
+                var guiIcon = new GUIContent(linkIcon, S(_useLabel ? "menuitem.label.gameobject_name.tooltip" : "menuitem.label.long_name.tooltip"));
+                if (GUILayout.Button(guiIcon, GUILayout.Height(EditorGUIUtility.singleLineHeight), GUILayout.Width(25)))
+                {
+                    _prop_label.stringValue = !_useLabel ? _name.stringValue : "";
+                    _useLabel = !_useLabel;
+                }
+            }
+            
+            EditorGUILayout.EndHorizontal();
+
+            if (_useLabel && _prop_label.stringValue.Contains(ImpliesRichText))
+            {
+                var style = new GUIStyle(EditorStyles.textField);
+                style.richText = true;
+                style.alignment = TextAnchor.MiddleCenter;
+            
+                EditorGUILayout.LabelField(" ", _prop_label.stringValue, style, GUILayout.Height(EditorGUIUtility.singleLineHeight * 3));
             }
 
             EditorGUILayout.PropertyField(_texture, G("menuitem.prop.icon"));
@@ -274,7 +339,7 @@ namespace nadena.dev.modular_avatar.core.editor
             _parameterGUI.DoGUI(true);
 
             ShowInnateParameterGUI();
-
+            
             EditorGUILayout.EndVertical();
 
             if (_texture != null)
diff --git a/Editor/Localization/en-US.json b/Editor/Localization/en-US.json
index 7609d0d0..e01648df 100644
--- a/Editor/Localization/en-US.json
+++ b/Editor/Localization/en-US.json
@@ -286,6 +286,10 @@
   "ro_sim.effect_group.rule_inverted": "This rule is inverted",
   "ro_sim.effect_group.rule_inverted.tooltip": "This rule will be applied when one of its conditions is NOT met",
   "ro_sim.effect_group.conditions": "Conditions",
+
+  "menuitem.label.long_name.tooltip": "Use a long name which may contain rich text and line breaks.",
+  "menuitem.label.gameobject_name.tooltip": "Use the GameObject name.",
+
   "remove-vertex-color.mode": "Mode",
   "remove-vertex-color.mode.Remove": "Remove Vertex Colors",
   "remove-vertex-color.mode.DontRemove": "Keep Vertex Colors",
@@ -296,4 +300,5 @@
   "sync-param-sequence.parameters.tooltip": "The asset to store common parameters in. Do not use the same Expression Parameters that you have set in your avatar descriptor.",
   "sync-param-sequence.create-asset": "New",
   "sync-param-sequence.create-asset.tooltip": "Creates a new expression parameters asset"
+
 }
diff --git a/Runtime/ModularAvatarMenuItem.cs b/Runtime/ModularAvatarMenuItem.cs
index b5fd5d31..d8cf2d36 100644
--- a/Runtime/ModularAvatarMenuItem.cs
+++ b/Runtime/ModularAvatarMenuItem.cs
@@ -49,6 +49,14 @@ namespace nadena.dev.modular_avatar.core
         /// </summary>
         public bool automaticValue;
 
+        /// <summary>
+        ///     Although unspecified, the label of a menu may contain rich text and line breaks.
+        ///     If label is not an empty string, this MenuItem will use that as its name.
+        ///     Otherwise, it will use the name of the containing game object as the label.
+        /// </summary>
+        [Multiline]
+        public string label = "";
+        
         private void Reset()
         {
             // Init settings only when added or reset manually from the Inspector.
@@ -98,7 +106,7 @@ namespace nadena.dev.modular_avatar.core
 
             var cloned = new VirtualControl(Control);
             cloned.subMenu = null;
-            cloned.name = gameObject.name;
+            cloned.name = string.IsNullOrEmpty(label) ? gameObject.name : label;
 
             FilterSubParameters(cloned);